Best Ad tracking tools For Digital Advertisers

If you've been in marketing for as long as I have, you'll know that there are more digital ads than ever.

That's wonderful news for advertisers who want to reach their target audience with as little effort as possible, but it can also be overwhelming for advertisers who don't understand how all of the different Ads tracking tools work and which ones are ideal for their brand.

In this article, I'll go through some of my favorite digital advertising products on the market today.

This isn't the whole list available, but they will give you a fair indication of what is available and also which ones I would personally recommend.

Let's get this party started!

Best Ad Tracking Tools For Digital Advertisers 2022

Ad tracking software is critical for organizations and marketers because it ensures accurate conversation attribution and allows for cookie-less tracking.

It allows you to easily improve your campaign flows for even greater ROI by determining which ad variation, lander, or offer earned you conversions.

Here is a list of the top ten ad tracking or link monitoring software programs for maximizing the ROI of your digital campaign;

  1. Voluum
  2. RedTrack
  3. Bit.ly
  4. Linktrackr
  5. Everflow.io
  6. AdsBridge
  7. Peerclick
  8. HyperTracker
  9. Google Analytics
  10. ClickGUARD

1. Voluum

Voluum Best Ad tracking tools

Voluum is a tool for tracking advertising efforts, particularly affiliate marketing operations.

It is regarded as one of the top tracking applications in the globe due to its user-friendly and interactive design.

The software monitors real-time updates and data insights for affiliate marketing initiatives. More affiliates are added with advanced filtering options and numerous user interfaces.

They use affiliate tracking software, which is recommended by digital marketers all over the world, to help you track, improve, and automate your advertising.

Voluum is unquestionably one of the greatest affiliate ad tracking software tools available.

 

Key Features

  • Tracking Domains with SSL
  • Multiple Cost Models
  • Custom Conversion Tracking
  • Manual Conversion Upload
  • Direct Tracking Pixel
  • Impression Tracking
  • Manual Cost Update
  • Lander Protection Script.
  • Traffic Source & Affiliate Network Templates

Pros

  • More than 40 integrations
  • Modern design and user-friendly UX are excellent.

Cons

  • Pretty expensive.

Pricing

They have pricing starting from $69 to $999. The $99 plan covers up to 1 million clicks and is charged at 0.00004 per click.

2. RedTrack

RedTrack Best Ad tracking tools

RedTrack is a performance campaign tracking platform that is mostly used for affiliate marketing.

This solution makes use of machine learning technologies to allow users to automate and optimize campaigns.

It was launched in Lithuania in 2015 to assist affiliates and media purchasing agencies all around the world in increasing their ROI.

RedTrack is the industry-leading ad tracking and conversion attribution solution that media buyers and affiliate marketers rely on to boost efficiency and profitability.

It gives reliable data for each impression, click, and conversion in real time. It also helps you to link your team within one platform and save hours with shared views and reporting for peers, partners, and consumers.

It is one of the best ad tracking apps for marketers.

 

Key Features

  • Custom Domains - It enables the usage of a custom domain for tracking and branding purposes.
  • Custom Dashboards - These improve tracking and reporting by including elements such as a thorough performance log for clicks, conversions, and so on.
  • Multiple Cost Models - RedTrack supports a variety of Affiliate cost models and verticals, including CPC, CPA, CPI, RevShare, and CPM. 
  • Unique Visitor Cap - Visitor cap limitation allows you to limit the number of times an offer is shown to the same visitor over a set period of time. 
  • Different Analysis Data Points - For each click, it records the source, network, offer, campaign, lander, GEO, OS, browser type and version, device, connection type, IP address, click date and time, and referrer.

Pros

  • Users can craft multiple streams for different objects like traffic distribution, and A/B testing based on preset or custom parameters.
  • Redirects are real-time and faster without loss of traffic.
  • Accessibility and advanced features.

Cons

  • The software can be faster

Pricing

  • For Affiliates: Starting at $99.00 Per Month
  • For Advertisers: Starting at $149.00
  • For Agencies: $99.00
 

3. Bit.ly

bitly Best Ad tracking tools

Bitly is a free, cloud-based tracking program that is available to those wishing to save costs.

Bit.ly is a free ad tracking software that allows users to bookmark websites they visit on the Internet.

Alternatively, share links afterward. These links can be used on websites, emails, and other platforms, and they can be tracked via the Bit.ly system.

This might be quite beneficial for a company's promotional sites. Bit.ly enables you to track and optimize any digital endeavor by leveraging Bitly's best-in-class analytics capabilities.

With each click, tap, and swipe, you can arm yourself with real-time data - all the way down to the local city level - so you can share more of the information your audience is most interested in.

 

Key Features

  • Tracking - These links utilize a tracking code to determine whether they have been clicked or shared. 
  • Unlimited Storage - Users can save an unlimited number of bookmarks for future use. These can be organized into groups. 
  • Simple sharing - The "Your Network" section allows friends, family, and followers who use Bit.ly to share links simply by signing up for an account.
  • Reminder Notes - Notes can be added to each of the Bit.ly links. This note can be used to save login information and reminders whenever the privacy settings are altered. 
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Pros

  • Best-in-class link shortening and customization.
  • It is cloud-based
  • It is a free tool

Cons

  • No scheduling feature
  • No tracking reports.
  • Lacks some features that more expensive competitors offer.

Pricing

It is Free

4. Linktrackr

linktrackr Best Ad tracking tools

LinkTrackr is another cloud-based effective link monitoring tool designed to efficiently monitor and track clicks.

It simplifies affiliate marketing by allowing users to create unlimited links and clicks by simply registering into their free or premium accounts.

They make it simple to pinpoint the source of your conversion by designing campaigns to track banner advertisements, solo email ads, website links, and much more.

With intelligent conversion tracking, their solution helps you avoid duplicate conversions.

Their reports indicate how much you spent to get that conversion, as well as your profitability, ROI, and other key indicators. LinkTrackr is one of the greatest ad tracking tools and I would personally recommend it if you're looking for an ad tracker.


Key Features

  • Converting Keywords To Links
  • Affiliate Links Optimization
  • Real-Time Clicks Tracking
  • Affiliate Links Cloaking

Pros

  • You can hide your affiliate links if necessary.
  • They offer simple A/B split testing capabilities.
  • A URL rotator that allows you to distribute traffic to several partner URLs.

Cons

  • There are only a few payment gateways available.
  • Their client service is not included in the platform's cost.

Pricing

  • Basic plan: $9 per month.
  • Pro Plan: $19 per month.
  • Others are Hyper at $39 and Extreme at $69. (There is a 30-day money back guarantee offer)
 

5. Everflow.io

everflow.io Best Ad tracking tools

Because there are frequently multiple links to monitor at the same time, affiliate marketing is an excellent match for ad tracking software.

If you rely heavily on an affiliate network for marketing, affiliate tracking will help you measure your success, and Everflow.io is the best solution for the job.

Everflow.io is the ideal affiliate tracking software for measuring marketing effectiveness because it allows you to monitor several links at the same time with a single tool!

 

Key Features

  • Monitoring of multiple links at once
  • Organic Tracking
  • “Bad clicks” are filtered out from the tracking, or blocked completely.

Pros

  • Accessibility and advanced features.
  • Shopify integration.

Cons

  • Slightly Expensive

Pricing

$395 per month for up to 50,000 clicks

 

6. AdsBridge

Adsbride Best Ad tracking tools

Adsbride is another one-of-a-kind ad tracking software that includes landing page creation, fraud detection, and SmartLink technology.

AdsBridge advertises itself as a "one-stop shop for all affiliate marketing needs." And their software is delivering its services at its peak.

Their website may use some work on grammar and English. This occasionally raises red flags for consumers, however, the tracking platform has maintained an excellent reputation in the business for 4+ years.

They provide ad tracking software that is customizable to the needs of affiliates, media purchasing teams, and CPA networks.

Within Adsbridge, you can access a variety of useful features such as bot filtering and detection, offer flows, custom domains, and even simply linking with hundreds of networks with a single click.

 

Key Features

  • Multi-user access
  • Fraud-Guard
  • Automated conversion caps
  • Real-time Status

Pros

  • Good for multiple users and teams.
  • Impressive reporting and data.

Cons

  • Speed Issues

Pricing

  • Trial: Free for 14 days
  • Starter: $29.00 per month
  • Professional: $89 per month
  • Advance: $199 per month
  • Business: $379 per month
     
 

7. ClickMagick

ClickMagick Best Ad tracking tools

ClickMagick is one of the best Ads/link tracking software that allows you to track your online and offline conversions easily and accurately.

It enables you to test and optimize links in your marketing campaigns, such as sales funnels, social media, blogs, emails, advertisements, and more.

Cross-device tracking, offline sales monitoring, split testing, and other advanced tracking tools are available from ClickMagick.

Simply said, ClickMagick is a click-tracking application that allows you to trace every external click that goes to your website.

 
 

Key Features

  • Tracking across several devices
  • Automated spill testing
  • Tracking sales offline
  • Custom tracking domains are not limited.
  • Track the sales funnel for your entire website.
  • Retargeting pixels can be added to any link.
  • Dynamic affiliate connections
  • Google Analytics support
  • Import/export your data and statistics, among other things.

Pros

  • Accessibility and advanced features.
  • Free 14days trial
  • User-Friendly interface
  • Click fraud monitoring & traffic quality analysis
  • Tracking offline conversions

Cons

  • No life support

Pricing

  • Basic Plan: $37 per month
  • Standard Plan : $77 per month
  • Pro Plan: $197 per month 
 

8. HyperTracker

HyperTracker Best Ad tracking tools

HyperTracker 2.0 is a completely new version of the affiliate marketing tracking program.

Its premium, best-in-class management platform will lower your spending while increasing the effectiveness of advertising efforts.

HyperTracker is a comprehensive tracking management solution that can help you convert more clicks into customers and save money on ineffective marketing.

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It supplies you with a variety of statistics for analyzing the success of each campaign.

It is totally automated, operates around the clock, and provides all of the necessary facts required to make important decisions.

 

Key Features

  • It shows which ads produce the most traffic, activities, and sales.
  • It determines the ideal location for your advertisements.
  • It allows you to view your previous, current, and new advertisements.
  • Count the number of unique visitors in relation to each ad campaign to determine the effectiveness of your ads.
  • Instant comparison of the success rates of your previous and current advertisements
  • It also allows you to track how many sales, clicks, and actions your advertising creates. Determine which ad design and placement perform best.

Pros

  • User-Friendly interface
  • Click fraud monitoring & traffic quality analysis
  • Tracking offline conversions

Cons

  • There are only a few payment gateways available.

Pricing

  • Free Plan: HyperTracker offers a 14-day free trial
  • Gold Plan: $14.95 every year
  • Silver Plan: $17.95 every 6 months
  • Bronze Plan: $19.95 per month
     

9. Google Analytics

Google Analytics Best Ad tracking tools

This is one of the most popular web analytics services around the globe.

Google Analytics, which debuted in 2005, allows website insights to be easily collected and reported in depth.

It is appropriate for websites of all sizes. This application can quickly monitor and control the audience engagement pattern and allocation in digital marketing.

It gathers all of the free tools you need to evaluate data for your business in one location, allowing you to make better decisions.

You may set up 'conversions' within GA and track any banner image links on your existing website.

As a result, you can conduct an analysis of the most clicked banners on your website.

 

Key Features

  • Improved eCommerce integration for more comprehensive data reporting.
  • Demographic data about the website's audience is useful.
  • Tracking website referrals.
  • Capabilities for extensive data analysis
  • A useful AI system for detecting data-reporting issues and trends.
  • Well-designed mobile application.

Pros

  • The software is completely free
  • It offers great integration with every type of advertising as well as monetizing ad solutions.

Cons

  • Some customers complain about the speed

Pricing

Google Analytics offers a free-of-cost program. 

10. ClickGUARD

clickguard Best Ad tracking tools

ClickGUARD is a click fraud protection technology that enables businesses to centralize activities such as campaign optimization, VPN detection, IP address whitelisting, and more.

Subscribers can use it to minimize repeat visits, track click intensity, and establish target rules for campaigns, ad groups, keywords, landing pages, and domains.

Subscribers can use ClickGUARD to classify all threat levels, ban specific geolocations, create IP range level protection, and identify proxy server activity.

Reports can be generated by business leaders to acquire insights regarding placement sources, keyword clicks, and post-click customer behavior. Administrators can also use a unified platform to monitor organic traffic, suspend specific campaigns, and establish display search click limitations, among other things.

ClickGUARD is compatible with a variety of third-party advertising, CMS, lead capture, eCommerce, and website content hosting solutions.

It is offered on a monthly and annual basis, with help provided by live chat, FAQs, phone, email, documentation, and other means.

 

Key Features

  • Account Alerts
  • Monitoring and tracking of activity 
  • Behavior Monitoring
  • Budget Administration
  • Campaign Management 
  • Campaign Analytics 
  • Tracking of Clicks 
  • Optimization of Conversion Rates 
  • Tracking Conversions 
  • Reporting Options
  • Import/Export of Data

Pros

  • User-Friendly interface 
  • Top-Notch customer service support team 
  • The pricing is fairer and the software is superior.
  • Granular customization and control 

Cons

  • Doesn't support other languages

Pricing

  • ActiveGUARD: $74/month
  • PremiumGUARD: $99/month
  • EliteGUARD: $124/month
 

FAQs

What Is An Ad Tracker?

An Ad Tracker is a software that can track basic information about an ad campaign, which can then be used to better understand the target demographic and make better decisions.


Such software can track Clicks, Conversions, IP, GEO, OS, Device, and so on. Some of the other benefits of this software are Unified Tracking, Profit/Loss Calculator, Easy Optimization, URL Masking, and Split Testing.


The goal of ad tracking is to offer a measure of the combined effect of media weight or spending level, the effectiveness of media buying or targeting, and the quality of advertising executions or creativity. 

What Is The Best Ad Tracking Tool?

Every ads tracking tool mentioned above works perfectly well in their sphere and choosing the best is a personal decision (for what works well for me might not seem to flow well with you). Personally, my favorite Ad Tracking tool is ClickMeter.

Conclusion On Best Ad tracking tools For Digital Advertisers

Ad tracking software is critical for organizations and marketers because it ensures accurate conversation attribution and allows for cookie-less tracking.

It allows you to easily improve your campaign flows for even greater ROI by determining which ad variation, lander, or offer earned you conversions.

So there you have it, folks. The list of ads tracking tools above is the best on the net however, I’d suggest you try out a few to see the one that best works for you.

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